NEW BALANCE X PATTA 990V3 "MADE IN USA"

Patta and New Balance teamed up for the next phase of their collaboration, taking their relationship to a new level and collaborating for the first time on a New Balance 990 V3 model. The new phase of the collaboration shares the same recognizable feel as previous Patta x New Balance releases but this time around the duo created a sneaker for all members of the family. The Patta x New Balance 990 V3 leverages the power of togetherness, a sneaker that resonates not only with our nuclear families but also with our extended one. Since both brands are family owned and in harmony with the universal mantra: “Keep Your Family Close” the collaboration celebrates everyone from the youngest and brightest to the oldest and wisest. The latest addition to the Patta x New Balance union is the highly anticipated kids’ model, it’s the first time the duo releases a kid’s sneaker to pair with the adult ones and it’s Patta’s first kids sneaker ever. The campaign for Patta x New Balance 990 V3 captures a multi-generational family affair. The video and imagery are shot by Namibian photographer Kyle Weeks with a little help from the Patta kids. The campaign highlights the collection through the dynamic of a family BBQ